The Impact of Big Data on Companies in Making Strategic Decisions - A Descriptive Study

This study aimed to examine some of the companies that have adopted (big data) systems and to integrate and analyze data and the extent of the resulting benefit in light of the enormous industrial competition. While the current study dealt with the descriptive approach and used a comparison of the results towards the peaks of benefit reached by the four companies, which were In each of (Amazon, Netflix, Coca-Cola, COFCO), while the study concluded that the benefits of collecting data and then analyzing it are the ease of reaching sound decisions for the ability to compete in the industrial labor market, while COFCO had the greatest amount of collecting Data and the ease of analyzing it through Microsoft’s “Azure Synapse Analytics” application, which contributes greatly to integrating, merging and then analyzing the largest possible amount of data possible. Coca-Cola had second place in terms of the ability to know customer requirements and the most requested taste in each country separately. This was done by analyzing interactions across social media platforms, while Netflix ranked third in terms of collecting information through its applications, through which the most requested offers and the most peak dates are known through users of its applications.